KOLs often launch live streams during Chinese New Year to promote deals for the aesthetic clinics that sponsor them. Data gathered during Chinese New Year 7 suggests that KOL promotions helped sales of aesthetic medicine services rise by nearly 40 times year-on-year! Many KOLs can be hired to promote or review businesses. WeChat KOL (key opinion leaders, or influencers) are leading personalities 6 with large fanbases on the platform. If you have a budget to spare for marketing on WeChat, though, the platform allows you to promote your business through one or more paid channels. Growing your presence organically requires a huge time commitment: posting content on one’s official timeline, manually adding followers, etcetera. WeChat Pay – WeChat’s platform for mobile payments, facilitated by QR codesīelieve it or not, you can actually promote a business on WeChat without spending a lot. ![]() Group Chat – comparable to WhatsApp or Viber, where users can create groups for ongoing conversations, accessible by personal invite or QR code.Wechat Moments – comparable to Facebook’s social media feed, where users can share and receive status updates, pictures, and videos between friends.Wait a couple of weeks before someone from TenCent will call to confirm your account.Īesthetic brands with brand-new Official Accounts can play around with the essential components of WeChat: Verify your account: Verification will cost US$99, payable over WeChat Pay. Create an account profile: pick an account name, write an introduction to your account, and select an “operating area”.Ĥ. WeChat will also require that you designate an account administrator, providing their name, passport number and mobile number for verification.ģ. Create a user account: Enter your email, select your business license region from the drop-down list, and enter your business’ details, based on your local business license. Choose an account type: if you’re a non-China entity, you will only be able to select a “Service Account”.Ģ. Here’s the step-by-step process for creating an Official Account:ġ. To get started, visit the Official Accounts login page here: mp.weixin.qq.com. ![]() Those limits won’t get in the way of reaching the Chinese audience you need, though! Non-China entities can only create Overseas China Service Accounts (海外特殊认证的国内服务号), which may have a few limitations 5 compared to accounts registered to Chinese entities. OA accounts are an all-in-one brand hub on WeChat, allowing brands to build a following, send followers targeted content and push notifications, and facilitate e-commerce.Īesthetic brands should be aware that WeChat distinguishes between China and non-China entities creating business accounts. Unlike a personal account, an OA is specifically designed for brands. You start by creating a WeChat Official Account (also referred to as “OA”). Want to reach that growing, discerning Chinese market? It’s time to master your WeChat game. With its powerful functionality, wide reach, and high engagement, WeChat has become an essential e-commerce and communication platform for aesthetics industry players who are trying to speed growth 4. The app’s integrated components simplify the user journey for its massive captive audience-users can research, browse, and purchase 2 at any time within their WeChat online experience, while business accounts can complete the whole customer journey 3 – acquisition, activation, and retention – in the same way. Imagine Facebook, WhatsApp, Twitter, Instagram, and Apple Pay all rolled into one: that’s WeChat. ![]() But consider this: WeChat operates mostly within the self-sufficient Chinese Internet, and is an entire ecosystem unto itself. WeChat is often compared to other social media apps outside China Facebook has 2.89 billion monthly users, and Instagram -has 2 billion. The super-app is a Goliath of the Chinese Internet ecosystem, boasting over 45 billion messages sent every day 1, 1.15 billion active monthly users, and 20 million business accounts. WeChat for aesthetic clinics has become essential, not just optional, for reaching out to Chinese audiences. WeChat guide for aesthetic clinics: Tips for marketing to Chinese patients
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